---
title: A brand new website!
description: Shayp is glad to announce the launch of our brand new website! After months of hard work, we are very proud to share it with you all.
---

[Shayp Blog ](https://www.shayp.com/blog)

# [A brand new website!](https://www.shayp.com/blog/a-brand-new-website)

 Written by [Ana Pla Raga](https://www.shayp.com/blog/author/ana-pla-raga) | Jan 21, 2022 11:00:00 AM

**Shayp **is glad to announce the **launch **of our [**brand new website**!](https://www.shayp.com/?utm_campaign=blog&utm_source=article%20&utm_medium=website%20&utm_term=new%20website%20&utm_content=eng&hsLang=en) After months of hard work, we are very proud to share it with you all.

**Improved website:**

Our main goal in introducing this **new website** is to provide a** more intuitive user and content friendly experience **that clearly states who we are, what we stand for and what we can achieve for our clients. To this purpose, the website features a** refreshed look**, **improved navigation **and a handful of features that will make the overall experience more **impactful **on desktop, mobile and tablet. This new look finally reflects our professionalism through **simplicity**.

**Website reflecting our identity: **

As our Marketing Manager, Beatriz Cristóbal Lafuente stated, we needed to have a more **recognisable identity**, to be reflected in the look and feel of the website, and differentiate ourselves to be remembered. The new look of **Shayp reflects more our value**: *“blue is the new green in terms of sustainability”*. She also points out the improvement of the technical part, to ensure the match between expectations and content.

Alexander McCormack, the CEO of **Shayp**, precises that the previous logo was too subtle and the branding did not reflect the link of the company with **water**. Actually; *“****Shayp**** was on a mission to change the world and the previous logo was not displaying this”*. We also noticed issues to remembering the name which did not help in the process of brand awareness. “*As we established ourselves we gradually understood how we identify ourselves”.*

If you have any suggestions or feedback, feel free to let us know on social media, through the website or at info@shayp.com.

We hope that you enjoy the **new website** and everything it has to offer! [**Check out our new website.**](https://www.shayp.com/?utm_campaign=blog&utm_source=article%20&utm_medium=website%20&utm_term=new%20website%20&utm_content=eng&hsLang=en)

[View full post](https://www.shayp.com/blog/a-brand-new-website)

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