Shayp is glad to announce the launch of our brand new website! After months of hard work, we are very proud to share it with you all.
Our main goal in introducing this new website is to provide a more intuitive user and content friendly experience that clearly states who we are, what we stand for and what we can achieve for our clients. To this purpose, the website features a refreshed look, improved navigation and a handful of features that will make the overall experience more impactful on desktop, mobile and tablet. This new look finally reflects our professionalism through simplicity.
Website reflecting our identity:
As our Marketing Manager, Beatriz Cristóbal Lafuente stated, we needed to have a more recognisable identity, to be reflected in the look and feel of the website, and differentiate ourselves to be remembered. The new look of Shayp reflects more our value: “blue is the new green in terms of sustainability”. She also points out the improvement of the technical part, to ensure the match between expectations and content.
Alexander McCormack, the CEO of Shayp, precises that the previous logo was too subtle and the branding did not reflect the link of the company with water. Actually; “Shayp was on a mission to change the world and the previous logo was not displaying this”. We also noticed issues to remembering the name which did not help in the process of brand awareness. “As we established ourselves we gradually understood how we identify ourselves”.
If you have any suggestions or feedback, feel free to let us know on social media, through the website or at firstname.lastname@example.org.
We hope that you enjoy the new website and everything it has to offer! Check out our new website.